SendGrid Email Deliverability Blog – SendGrid https://sendgrid.com We Make Email Delivery Easy Tue, 26 Nov 2019 18:17:33 +0000 en-US hourly 1 https://sendgrid.com/wp-content/uploads/2016/10/cropped-favicon-96x96-32x32.png SendGrid Email Deliverability Blog – SendGrid https://sendgrid.com 32 32 What is CRO? Your Guide to Everything You Need to Know https://sendgrid.com/blog/what-is-cro-your-guide-to-everything-you-need-to-know/ Thu, 21 Nov 2019 22:22:52 +0000 https://sendgrid.com/?p=47904 Learn about conversion rate optimzation (CRO) and how it can help you not only in your email program, but with all customer aquisition.

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An E2E Testing Journey Part 2: WebdriverIO to Cypress https://sendgrid.com/blog/e2e-testing-journey-part-2/ Wed, 20 Nov 2019 23:04:49 +0000 https://sendgrid.com/?p=47624 Learn how hundreds of E2E tests are possibly triggered or running on a schedule across all of our frontend teams across SendGrid.

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An E2E Testing Journey Part 1: STUI to WebdriverIO https://sendgrid.com/blog/an-e2e-testing-journey-part-1/ Wed, 20 Nov 2019 22:21:01 +0000 https://sendgrid.com/?p=47571 Read how the SendGrid frontend engineering team added another level of testing in addition to our usual unit and integration test layer.

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20 Simple Ways to Repurpose Content to Boost Your Traffic https://sendgrid.com/blog/how-to-repurpose-content/ Mon, 18 Nov 2019 20:53:51 +0000 https://sendgrid.com/?p=47625 Start getting the most bang for your buck with every piece you create by repurposing content to its absolute limits.

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Holiday Email Marketing Best Practices for 2020 and Beyond https://sendgrid.com/blog/planning-ahead-for-your-holiday-email-sending/ https://sendgrid.com/blog/planning-ahead-for-your-holiday-email-sending/#respond Thu, 14 Nov 2019 23:23:51 +0000 https://sendgrid.com/blog/?p=9907 Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season.

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How to Create Squeeze Pages That (Almost) Always Convert https://sendgrid.com/blog/how-to-create-squeeze-pages/ Mon, 04 Nov 2019 21:28:23 +0000 https://sendgrid.com/?p=47372 Build your email list by learning how to build high-converting squeeze pages that compel your visitors to provide their email address.

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Validating Email Addresses With Machine Learning https://sendgrid.com/blog/validating-email-addresses-with-machine-learning/ Thu, 31 Oct 2019 19:30:28 +0000 https://sendgrid.com/?p=44187 Learn how machine learning informs our Email Validation API in order to help improve your email deliverability rates.

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Preparing Your Email Program for Peak Season Sending https://sendgrid.com/blog/preparing-your-email-program-for-peak-season-sending/ Wed, 30 Oct 2019 19:58:25 +0000 https://sendgrid.com/?p=47228 Read about how you can prepare your email program heading into the holiday season, IP warmup tip, and how to stay out of the spam folder.

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What Are SMS and MMS and How Do They Differ? https://sendgrid.com/blog/what-are-sms-and-mms-and-how-do-they-differ/ Fri, 25 Oct 2019 15:52:44 +0000 https://sendgrid.com/?p=46922 SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps.

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Email Marketing vs. Social Media: Pros, Cons & Opportunities https://sendgrid.com/blog/email-marketing-vs-social-media/ Wed, 23 Oct 2019 17:12:06 +0000 https://sendgrid.com/?p=46996 Alone, email marketing and social media are two of the most powerful digital marketing channels. Used together correctly, they're an unstoppable force of omnipresent marketing genius.

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6 Tips to Streamline Your Small Business’s Email Marketing https://sendgrid.com/blog/small-businesss-email-marketing/ Tue, 15 Oct 2019 21:06:47 +0000 https://sendgrid.com/?p=46670 Streamline your small business's email marketing by trying these 6 quick-and-easy tips. Minimize your time on email marketing while maximizing your ROI.

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Email List Hygiene: 5 Tips to Help You Keep Your Lists Clean https://sendgrid.com/blog/email-list-hygiene-5-tips/ https://sendgrid.com/blog/email-list-hygiene-5-tips/#respond Thu, 10 Oct 2019 17:41:18 +0000 https://sendgrid.com/blog/?p=6652 Growing an email marketing list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. Also known as “scrubbing,” email list cleaning is a process where you remove inactive, bounced, and other non-engaging email addresses from your email list. Proper email list […]

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Our Picks for Free Design Tools for Marketers https://sendgrid.com/blog/our-picks-for-free-design-tools-for-marketers/ Tue, 08 Oct 2019 15:15:00 +0000 https://sendgrid.com/?p=46294 Need to crop images, layer text, or create a quick video? Here are 6 free design tools that will make designing visuals for marketing so much easier.

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8 Awesome Email Automation Examples to Spark Your Campaigns https://sendgrid.com/blog/awesome-email-automation-examples/ Wed, 02 Oct 2019 16:44:48 +0000 https://sendgrid.com/?p=45686 Learn how brands are utilizing email automation to connect with their recipients. Use these ideas to spark your creativity and launch awesome automations.

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Capture Quality Email Addresses to Optimize Your Sending With Our New Email Validation API https://sendgrid.com/blog/email-validation-now-available/ Tue, 01 Oct 2019 15:15:04 +0000 https://sendgrid.com/?p=45889 Twilio SendGrid's Email Validation API is now generally available. Learn how it can help you reduce your email bounce rate and improve deliverability.

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Your Complete Measurement Training Program for Strengthening Your Email Engagement https://sendgrid.com/blog/your-complete-measurement-training-program-for-strengthening-your-email-engagement/ Mon, 30 Sep 2019 17:21:49 +0000 https://sendgrid.com/?p=45793 Learn about more advanced email strategies you can apply to your program to keep your email list healthy and engaged.

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How to Remedy a High Email Unsubscribe Rate https://sendgrid.com/blog/unsubscribes-what-to-do-when-youre-getting-too-many/ Fri, 27 Sep 2019 21:24:17 +0000 https://sendgrid.com/?p=45657 Unsubscribes are a part of any healthy email program, but how many is too many? And what do you do to remedy a high unsubscribe rate? Find all you need to know about unsubscribes in this article.

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Spam Traps: What They Are and How to Avoid Them https://sendgrid.com/blog/spam-traps-what-they-are-and-why-you-should-pay-attention-to-them/ https://sendgrid.com/blog/spam-traps-what-they-are-and-why-you-should-pay-attention-to-them/#respond Thu, 26 Sep 2019 18:50:08 +0000 https://sendgrid.com/blog/?p=5810 Spam traps (also called honeypots) are used to identify and monitor spam email. Anti-spam organizations, Internet Service Providers (ISPs), and corporations use spam traps to lure spammers.  But why should you care? You’re not a spammer! Unfortunately, even well-intentioned senders can end up with a spam trap on their contact list. Spam traps can cause […]

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Email to SMS: Strategies and Tactics for Optimal Performance https://sendgrid.com/blog/email-to-sms-strategies-and-tactics-for-optimal-performance/ Wed, 25 Sep 2019 16:35:29 +0000 https://sendgrid.com/?p=44100 Explore best practices for the use of email and text messaging in your marketing strategy, and discover why omnichannel cloud communication is the ultimate path to marketing success.

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The Expert’s Guide to Social and Display Ads https://sendgrid.com/blog/the-experts-guide-to-social-and-display-ads/ Fri, 20 Sep 2019 15:12:12 +0000 https://sendgrid.com/?p=45223 Learn from 4 experts about how to create and launch a social media and display ad campaign that combines your email marketing, transactional email, and display advertising. Our new guide provides design, strategy, and segmentation tips for display ads.

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